Cherry Hill Coffee Featured in April Roasters Pack

Thursday, April 10th, 2014No Comments

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This month Cherry Hill Coffee was pumped about being included in a new curated coffee subscription service.

Our Okanagan Gold coffee was featured along side two coffee selections from Ontario. The Roasters Pack is a multi-roaster subscription service offering consumers 4-ounce packages of whole bean coffees from a rotating roster of roasters throughout Canada. It was a great opportunity to shine a light on the coffee culture in Kelowna and the Okanagan Valley and give Canadians a little west coast flavour.

Each issue of The Roasters Pack is accompanied by stories of the roasters and their coffees. As Co-Founder Suneal Pabari describes it: “For the one beverage most folks drink daily, we want to make it as enjoyable and interesting as possible. With that, we also tell the stories behind the roasters themselves with articles, photography & video interviews.”

In addition to coffees and their stories, The Roasters Pack will donate 50 cents to $1 from each box to the venerable nonprofit Coffee Kids, which runs numerous programs that assist coffee farming communities throughout Latin America. “It’s a portion of our profits and that figure is variable depending on the shipping costs,” Pabari says. “It’s a small number when looking at it on a per-box basis, but it’s something we feel that if we have a consistent number of subscriptions monthly that the total will be substantial on a monthly to yearly basis.”

The roasters they feature aren’t available on the average grocery shelf, but they’re producing exceptional coffee and they want to share with the world their beans. The Roasters Pack share their coffee, their story and then share a portion of the profits with the coffeekids.org charity.

The Roasters Pack is also selling a small selection of home brewers and accessories online, as well as providing gifts and perks like coffee art or free gear with longer subscription terms. Says Pabari, “It will vary from month to month, but our goal is for people to be excited when they receive theirs at the doorstep.”

Cherry Hill Coffee is definitely excited to be a part of this very cool concept. What a great way for coffee lovers to discover Canadian coffee roasters and for Cherry Hill Coffee to share our passion with the rest of the country!


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